Latest research identifies taste as more important than price

28th March 2011 New research shows that flavour and taste remain the most important factors to shoppers when buying fruit, and the majority consider fruit quality as a key consideration when they decide where they shop. The quantitative survey was conducted as part of South Africa‚Äôs Beautiful Country Beautiful Fruit promotional campaign to develop qualitative…

South African grapefruit promotion enters second year

28th March 2011 The South African Citrus Growers Association (CGA) has announced it will join the Beautiful Country Beautiful Fruit promotional campaign for the second year. The organisation will promote South African grapefruit in the UK market during May, June and July 2011, following the success of activity that took place last year. The CGA…