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Monthly Archives: October 2012

South Africa upgrades promotional campaign with ethical call to action

26th September 2012 South Africa’s fruit growers have unveiled their ‘Beautiful Country, Beautiful Fruit’ integrated marketing campaign for the 2013 season. The forthcoming campaign sees the introduction of ethical messages as a key part of the strategy – particularly the role that the fruit industry is playing in the development of “New South Africa”. These…

1st October 2012pressBy redcomm